One of the advantages of being a living, breathing web3 project is that you actually have the benefit of hindsight. Thanks to the early decision to integrate the WOM Token into the YEAY app as a first adopter, we have now amassed two years of testing time to see what…

The rise of web3 has been driven by the growing interest in the concept of decentralization and the benefits it can offer. While focusing on the product side, technological developments and even the trading of tokens, it can be a struggle for web3 projects to effectively build a community and…

Two years ago investors took bold chances on blockchain projects. Then the deepening bear cycle saw cryptocurrencies lose $2 trillion in value since 2021’s peak and investors became more cautious. Now, after a year characterized by market struggles, not to mention the seismic shake caused by the collapse of FTX…

WOM Protocol has just made a major improvement to the way that Authenticator payments are distributed on its self-developed apps. It’s great news for Authenticators, and another stride towards bringing the marketing world accessible and authentic word-of-mouth content without compromising consumer trust — WOM’s core mission. I’m An Authenticator, How…

With the year slowly coming to a close we’ve spent the final months moving the needle ever closer towards our goal — bringing user-generated-marketing to brands and web3 projects. To that effect we have been busy adding to and refining our suite of MarTech products that enable easy collaborations between…

Tis the season to make predictions that help marketing professionals plan next year’s budgets. After an anything but predictable year, however, no amount of trend forecasts will turn marketers into fortune tellers, and yet at a time when CFOs and senior finance leaders are reducing budgets to fight inflation marketers…

As we watch the season pull up its own stakes, we acknowledge that we have not published a development update the entire year! As is our habit, we have been completely immersed in our product development to bring the next generation of Web3 Martech solutions to you. We are in…

The last quarter of this year has been the quarter of product launches! In the space of a few short months we launched a brand new app–BULLZ, launched the entire Word-of-Mouth Marketing Toolkit, and adapted the Toolkit for Shopify to launch a Shopify app. This is not to mention the…

As we close out this eventful and exciting year, we’re looking forward with anticipation to the coming year and the next phases of the WOM Protocol. The development roadmap is chock-a-block with new features, upgrades, and expansions including support for expanded content types and AI integration. Check out the highlights…