WOM Micro Talks: Reaching A Major Milestone, with CTO, Francis West

WOM Protocol
WOM Protocol
Published in
3 min readOct 26, 2020

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We’re excited at WOM as we’ve just deployed our crypto bridge technology. The bridge connects the WOM network with Ethereum. This is the first working end-to-end test of the protocol outside of our own infrastructure. You could say this is the moment the WOM Token enters the real world.

We had a micro talk with WOM CTO, Francis West, about this latest development milestone and why it matters.

What have we developed?

Over the past few months we have made a number of changes, we’ve been upgrading the fleet of apps and putting in place our desired features. Primarily we’ve developed the crypto bridge technology, which allows us to now move our WOM Tokens in and out of the Ethereum blockchain.

The bridge enables people to make withdrawals and deposits directly to their personal wallets or exchange accounts.

What does this mean for the WOM community?

The WOM Token has been in circulation since March, but until now all earned tokens have been recorded on our internal system, our vault, with no way to transfer them outside of the WOM platform and participating services such as YEAY.

Now, with immediate effect, users can deposit into and withdraw WOM Tokens from their app wallet. This means that they can deposit them into third-party exchanges and wallets, and exchange them for other cryptocurrencies or money.

We have been testing prototype servers and everything we did was, in a sense, limited to those servers. Our crypto bridge effectively opens the token to the whole world, giving users more control over their tokens, and increasing access to the WOM platform.

How far is WOM from achieving its big vision?

In the WOM Protocol whitepaper we stepped up to challenge the current online marketing industry, we called out its invasive and unfair practices. We want to build a blockchain protocol that treats all of the people in the online marketing ecosystem — consumers, creators, publishers and promoters in a fairer, more transparent and honest way. Our end goal is to then dissolve our project, leaving behind a fully Decentralized Autonomous Organization (DAO).

We’re not there yet, but over the past year we’ve been continually observing and learning from all the users who have been a part of the project, the interactions, the way they behave, what they like and what they don’t like, and we are wrapping that into the evolution of the project. So we’re still at the testing and iterating phase, there’s more to do, but we are developing alongside our community at quite a rapid rate.

You can watch the micro talk with Francis here:

If you would like to join the conversation and help test our latest features and apps, be sure to join the WOM Telegram group near you.

*Read the legal disclaimer

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WOM Protocol
WOM Protocol

A new blockchain-based MarTech solution that enables brands to leverage authentic word-of-mouth recommendations. Join the conversation: t.me/WOMProtocolChat