Advertisers have been playing a game of cat and mouse with consumers for too long. If anything, the past few years of living through a pandemic — and the resulting impact this has had on people’s screen-time and ad exposure — has not helped this dynamic: Digital ad growth rose…

One of the advantages of being a living, breathing web3 project is that you actually have the benefit of hindsight. Thanks to the early decision to integrate the WOM Token into the YEAY app as a first adopter, we have now amassed two years of testing time to see what…

The rise of web3 has been driven by the growing interest in the concept of decentralization and the benefits it can offer. …

Two years ago investors took bold chances on blockchain projects. Then the deepening bear cycle saw cryptocurrencies lose $2 trillion in value since 2021’s peak and investors became more cautious. Now, after a year characterized by market struggles, not to mention the seismic shake caused by the collapse of FTX…

WOM Protocol has just made a major improvement to the way that Authenticator payments are distributed on its self-developed apps. It’s great news for Authenticators, and another stride towards bringing the marketing world accessible and authentic word-of-mouth content without compromising consumer trust — WOM’s core mission. I’m An Authenticator, How…

With the year slowly coming to a close we’ve spent the final months moving the needle ever closer towards our goal — bringing user-generated-marketing to brands and web3 projects. …

Tis the season to make predictions that help marketing professionals plan next year’s budgets. …

As we watch the season pull up its own stakes, we acknowledge that we have not published a development update the entire year! As is our habit, we have been completely immersed in our product development to bring the next generation of Web3 Martech solutions to you. …

The last quarter of this year has been the quarter of product launches! In the space of a few short months we launched a brand new app–BULLZ, launched the entire Word-of-Mouth Marketing Toolkit, and adapted the Toolkit for Shopify to launch a Shopify app. …