The last quarter of this year has been the quarter of product launches! In the space of a few short months we launched a brand new app–BULLZ, launched the entire Word-of-Mouth Marketing Toolkit, and adapted the Toolkit for Shopify to launch a Shopify app. …

As we close out this eventful and exciting year, we’re looking forward with anticipation to the coming year and the next phases of the WOM Protocol. The development roadmap is chock-a-block with new features, upgrades, and expansions including support for expanded content types and AI integration. Check out the highlights…

Here we are again at the end of another highly eventful summer! The WOM Protocol team has held a relentless pace which you will be able to see in this development update. At the forefront of the excitement is the progress on the brand new BULLZ app which is slated…

At WOM Protocol we’re building the future of marketing. The WOM Protocol is far more than just an ad platform — it’s an entire ecosystem of creators, authenticators, platforms, consumers, and brands that rewards contributors and benefits all participants. Rather than the traditional one-way, push-advertising process in which a brand…

WOM Authenticators are absolutely essential to the WOM Ecosystem and are rightfully rewarded with WOM Tokens for their efforts. Authenticators are crowdsourced members of the WOM community, who validate the honesty and authenticity of product recommendation content that has been submitted for review. …

Making a living by monetizing content online isn’t easy. It might look easy on the Instagram and TikTok surface, but you need to look further than a few ring-lit moments in front of the camera to understand the entrepreneurial work that goes into building social media success. Younger workers have…

There’s no question that user-generated content (UGC) has power. Recommendations and reviews from genuine fans can help brands streamline marketing spend and positively impact conversion (you can read more about the benefits of UGC in our last article). On the other hand UGC can cause consumers to lose trust in…

Marketing budget cuts have been a common theme throughout the pandemic. In The State of User-Generated Content 2021 report published earlier this year by TINT, 51.5% of surveyed marketers reported a reduction in their marketing budgets. …

Last month we revealed that WOM is entering the NFT space thanks to the launch of our brand new Non-Fungible Token (NFT) marketplace, YAAAS. Our goal is to empower music artists and social influencers with a deeper knowledge of blockchain technology and NFTs and to show that, beyond the pop…